Challenge
How do you keep attendees engaged throughout an entire conference while creating excitement, participation, and memorable interactions between sessions?
CLIENTCodeValue
CodeValue Cloud Conference Engagement Experience
An interactive event engagement experience designed to increase participation, encourage attendees to stay throughout the conference, and create memorable moments through AR games, social sharing, and immersive activities.
Strategic Snapshot
Solution
Mixed.Place developed a multi-stage event engagement experience that combined augmented reality gameplay, social participation, photo opportunities, and incentive mechanics to encourage attendees to remain active throughout the conference and participate in key moments during the day.
Results
Increased attendee participation throughout the event, transformed downtime into engagement opportunities, and created a stronger sense of innovation, interaction, and community around the conference experience.
Experience Highlights
Overview
CodeValue wanted to create a more engaging and memorable experience for attendees at its annual cloud technology conference.
Like many professional conferences, one of the key challenges was maintaining audience participation throughout the day, encouraging visitors to stay after keynote sessions, attend additional activities, and remain engaged between presentations.
Mixed.Place designed an interactive event experience built around multiple engagement touchpoints distributed across the conference schedule.
Participants joined short augmented reality challenges throughout the day, including cloud-themed AR games where attendees competed by interacting with virtual cloud objects in their physical environment. Completing all activities unlocked eligibility for prize drawings and rewards, encouraging visitors to remain engaged throughout the event.
In parallel, attendees could interact with a branded digital robot experience, capture memorable photos, and share content across social platforms, extending the event beyond the physical venue.
The result was a conference experience that combined innovation, entertainment, social interaction, and incentive-driven participation, helping transform traditional downtime into valuable engagement opportunities while reinforcing CodeValue's innovation-focused brand positioning.