CHALLENGE
Increase awareness and sales of the newly launched Ultraboost collection while educating consumers about the product's unique BOOST technology and driving measurable traffic to physical retail stores.
CLIENTAdidas
Adidas Ultraboost
AR Campaign
A location-based augmented reality campaign designed to increase awareness of the new Ultraboost shoe, educate consumers about its BOOST technology, and drive measurable traffic to physical retail stores.
Strategic Snapshot
SOLUTION
An augmented reality scavenger hunt that encouraged consumers to discover virtual Ultraboost shoes and collect BOOST energy spheres, unlocking discounts while learning about the product and its benefits.
RESULTS
30% increase in store traffic, 17% increase in sales, and tens of thousands of coupon redemptions during the campaign period.
Experience Highlights
Overview
When Adidas launched the new Ultraboost shoe, the objective was not only to introduce a new product but also to increase awareness, educate consumers about the innovative BOOST cushioning technology, and drive traffic to retail locations.
Mixed.Place developed a large-scale augmented reality campaign that transformed product discovery into an engaging real-world experience. Using their smartphones, consumers searched for virtual Ultraboost shoes and BOOST energy spheres placed throughout the physical environment.
Each collected sphere unlocked additional discounts, encouraging participation while creating a direct connection between the product's technology and the gameplay experience. Unlike traditional location-based experiences, the campaign used the camera as the primary interface, allowing users to experience the game through immersive augmented reality.
The campaign successfully combined awareness, engagement, education, and retail conversion into a single consumer journey, turning a product launch into an interactive experience with measurable business results.